As you know, there are numerous benefits of having lots of traffic to your site. Every site owner will do whatever it takes to have more internet users interested in their content, and you shouldn’t be left out too. If you are wondering what you can do to get more visits to your website, consider the following tips:
1.Improve site performance
One of the most effective tactics to get more users to your site is to improve the loading speed so that there is as little lag as possible. We all know that no user wants to visit a website which takes forever to load because most of us have little patience and that’s a fact.
An internet user expects that with the tech we now have, things should be faster than they were years ago, which is true anyway, so be sure to give your users lightning-fast speeds. Besides, even Google considers page loading speed in the ranking algorithms, because it’s significantly essential to the users’ experience.
You can consider using different tools such as Google PageSpeed Insights, which let you know how fast or slow your site loads. That way, you can adjust accordingly for better results.
Optimizing images
Images can say a thousand words, and without them, your content becomes just a block of words, which are not interesting in any way to the readers. That, however, does not mean that you include images without optimizing them as they will slow your page loading speed considerably. Luckily, you can compress such pictures with the help of tools like Kraken or TinyPNG to make the site faster.
Content delivery network
Optimizing your site means better traffic which might bring good results and increase your success chances. A Content Distribution Network also known as a Content Delivery Network (CDN), is usually a connection of servers that are distributed such that they deliver content to users in varying locations.
In short, a CDN ensures that your web pages load as they should, no matter where your user is. You want the pages to remain sturdy, reliable, and of course, fast, which is what a CDN is designed to do. One of the most popular CDNs is known as Cloudflare, and a wonderful characteristic about it is that it’s secure in the dangerous internet world.
It seems to be quite intelligent, trying to navigate the web user through the least congested path, in addition to optimizing content according to whatever device the user has. That means that the content appears to the users just the way you wanted it to.
2. Time for a content makeover
Yes, the techniques to optimize your site are so many, but have you considered the content you have on the site? Older articles may not be meaningful to the targeted readers will not go a long way in getting you more traffic to the site, so be sure to modify them for the better.
Rewrite the content, paying attention to keywords, and be wise with how you use them so that they won’t appear irrelevant to whatever content you have. Go for long-form content, because it earns many backlinks, does well in search engines regarding visibility, and the greatest catch is that it’s engaging to the readers, as studies claim.
You can also get more user engagement and increased sharing if you choose the long-form content. If you think about it more seriously, longer content means that the readers will spend more time as they interact with it.
That should be a good thing for SEO optimization since it increases conversions. Don’t also underrate the importance of advanced forms of media in your content, such as videos, audios, and images. They act as monotony breakers and make the content even more interesting.
3. Research keywords wisely
One good thing about keywords is that different users with the same interests use similar keywords, which is what Google uses to rank sites making it easier to retrieve such content. You can research the most used keywords and use them to your advantage if you wish to rank higher in the Search Engine Result Pages.
Use keywords that closely relate to your business or whatever content you have in your site. That will make Google “see” that the keywords match to your content, hence include your site among the top ones in the keyword search results. Tools like Google Keyword Planner come in at this point to help you with the most sought keywords that need more content.
WordStream suggests that most searches, more than 50% of the searches on Google, range from four words and above, and this is one way to get more customers finding you directly. Choose your keywords wisely and get a higher conversion rate. After getting the keywords, you can create similar phrases, and if the phrases and keywords rank higher with low competition, then you have made yourself a goldmine.
To wrap up,
The above-listed tips will help you get started and can go a long way in increasing traffic and leads to your site. Never underrate things like the length of the content you’ve created, since they can make or break the users’ experience. Just combine these tips to get the best strategy that will see you rank higher on Google Search Engine Results.