Increasing web traffic
Hey guys and gals. This is the final part of our series on How to Increase Traffic to Your Website! We hope you are happy with the information given here and will like , share and comment on this topic. And here it is, the last part:
Utilize Additional Offline Methods
Earlier in the article we discussed the yellow pages as a low-cost offline way to increase traffic to your website. Now we we will discuss additional offline techniques. Print your website address and email address on your printed promotional materials that you will mail out to those on your mailing list. Tell relatives and friends about your business and give them your website address and company email address. If you live in a college town and your business targets students, contact campus newspapers and alumni magazine editors to inquire about advertising your online business in their publications.
Another thing to remember when increasing web traffic is to stay ethical while doing so. Google bans certain websites for the following practices:
- Paid inbound links
- Keyword stuffing
- Use of exact match anchor text
- Publishing poorly written or plagiarized content
- Press Releases are Effective
Get the media involved by sending press releases to publications and broadcasting stations about your website. Your press release’s headline needs to be catchy yet in keeping with the topic, and you should summarize the reason for the press release in at least 15 or more words. Focus less on making sales and more on the products and services that your company offers. Include your contact information along with images of your company’s logo and other photos that put your company in a positive light.
Social Media is a Must
For the social media junkies out there, don’t just sit and browse to kill time. Use this amazing tool to boost web traffic. Host contests on your Facebook page along with some special discounts for those who come to this webpage. Use Twitter to post links to your website and leave short sentences about the new blog posts you have.
Interview Experts in Your Niche
Another way to get more traffic to your website is to interview experts in your niche. If you operate a blog about personal finance for single mothers, you can interview some local female entrepreneurs who are also single mothers. Ask them how they overcame tough financial obstacles and request advice that they might have for your readers.
Write List-Style Articles
Yes it might get redundant to write these kinds of articles but there are people who love them. The key is to not write the same boring list style articles on generic topics that you can find on any site. Choose topics that include facts which are not well known by everyone. This sparks the reader’s curiosity and your work could get a lot of shares.
Make Your Website Mobile Friendly
One of the best things you can do for boosting your website’s traffic is making it mobile friendly with responsive web design. A mobile revolution is underway and several experts are saying that mobile device usage could surpass the use of personal computers. You’re losing out on enormous web traffic if you fail to keep up with this long lasting trend.
Radio and TV Advertising
If you have the funds to do so, why not promote your website through local radio and TV advertising? You can use customer testimonials a lot more with this method, and you can discuss in a fun but concise way how your products and services will make life easier for potential customers.
In conclusion, with these effective strategies you will have more web traffic in a matter of months. Be patient and have a positive attitude when making changes to your website. Learn from others who were able to increase their traffic and incorporate their strategies into your plans. Soon you will receive an influx of calls, orders for your products and your business will gain the needed exposure.