You have spent a lot of money on creating a fancy and beautiful website but it doesn’t generate you enough visitors to be profitable? You’ve tried every sophisticated and expensive method, but traffic numbers still don’t improve? You probably should start with basic steps, which work in The most cases and most important are FREE. Let’s analyze couple of them.
This one is The easiest way of generating traffic on your website, we’re going to look at it first. Social media advertising, Google AdWords Search and Display are perfect methods to generate traffic, increase your brand awareness and get your site in front of people. You can create short texts about your brand or offer you want to promote, using keywords that are related to you and post them as paid ads on Google Search, or use visual ads like images or rich media, for Google Display. Both of them will appear when your potential customers search for keywords related to your business. You should adjust your strategies to fit your goals – are you looking to just increase your awareness or your conversion as well? Analyze carefully your objectives before you go for paid advertising.
- Get social.
Good content and attractive interface of your website is not always enough to engage people. You can’t just wait and hope people find you without doing nothing. Social media platforms would help you promote your content and attract people on your website. You can share short tempting posts or links on Twitter, images with your products/services on Instagram or Pinterest, stories or engaging visual content on Facebook. Also, pay attention to YouTube. You can create there useful tutorials. YouTube is a great source for driving free organic traffic to your website. Maybe it’s because YouTube e is part of Google, and considering that it’s The second most popular search engine in the world, gaining exposure on YouTube could be gigantic. Create useful tutorials, free video courses, live presentations of your products or services and commercials that add a great amount of value and make sure to link to your content through the description.
3. Use viral marketing
Viral marketing allows you to spread the word about your company and product. without any costs or if ever low costs only. This is a marketing method that can be quite sneaky. You can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
- Write attractive headlines.
Headlines are the first thing people interact with. If you didn’t manage to raise your readers’ interest, consider it gone. No matter how good is your content, but without a compelling title, your post will stay unread. There are plenty of articles that can teach you art of writing good headlines.
- Regularly update your content.
One of the important steps in increasing traffic for free is trivial but vital – get exceptional content and frequently update it.
According to SEO, content is the most important. If your content is great and regularly updated, you will not only be able to build a loyal audience, who will come again and again to see what is new; but search engines will just fall in love with your website!
- Pay Attention to SEO.
Even if it sounds like an old school tip, don’t ignore it. Optimize your content for different search engines if you want to drive traffic to your page. Find a good course online or audiobook about SEO and learn like immediately.
- Use Landing Pages.
Create landing pages specific to your offers, such as redeeming discount codes, downloading a free guide, or starting a free trial. Landing pages are another source of traffic to your website. Plus, they contain the details users need in order to move forward and convert.
- Create a mobile version of your web site.
People more and more use their mobile devices for going online. The number of mobile searches is increasing dramatically comparing to desktop ones. Studies show that 28% of mobile searches are converting within an hour. That’s why you should immediately create mobile version of your website if you don’t have one.
- Give something for free.
People love getting something for free. They will invade your website when you start offering free samples of your product, free trial of your service, and other incentives.
- Use email marketing.
Email marketing is an incredible way to boost traffic onto your site or your blog, and to promote your offers and deals. Create lead generation campaign through email marketing and build a sales channel immediately if aren’t doing it yet.