Google has discontinued the goo.gl short link service. This service was initially launched in 2009. The company has recommended Firebase dynamics links as an alternative for developers, and regular users have been asked to use other competing services.   In one of their blog posts, the company has mentioned, that the way people look for information on the internet has changed. From home assistants, web pages, mobile devices, apps and other sources. Google has also cited the huge increase of alternative short link services such Bit.ly, as another reason for ending goo.gl short link service.   In the same blog post Google disclosed that the termination of the service will be done in 3 stages. The company has also said that from 13th April, anonymous users and new users will not be able to make new short links.   For Developers:   Only projects that had already accessed the URL API before 30th May will be able to access it. March 30th, 2019, will be the last wor...