SEMrush is one of the most popular SEO toolset company. They have released their study, for a second year now, on Google ranking factors. SEMrush believe that the study greatly matters and is going to rank very well in Google. Over the last few years, many companies have released the same data in Google to conduct studies about Google ranking.
SEMrush did analysis of 600,000 keywords in their datasets. For these keywords, they considered top 100 search results globally and looked at the findings of the study. They factored in several things that Google does not allow using as ranking signal. These includes factors like web site traffic and user behavior. Google denies use of metrics like time on site and bounce rates that are basically web site user behavior.
Top SEO factors for SEMrush
- In the study, direct website traffic was considered as top Google ranking factor.
- User behavior signals including pages per session, time on site and bounce rate.
- Another ...