Google Analytics 4 (GA4) and Automated Traffic: How to Read Engagement Metrics
If you have logged into your Google Analytics 4 (GA4) dashboard recently and noticed strange traffic spikes, flatlining engagement rates, or massive influxes of visitors who seem to vanish into thin air, you are not alone. With automated traffic, AI scrapers, headless browsers, and bot networks making up a substantial share of web traffic, reading…