Website traffic is by far the most vital factor that yields to the success of any given website. For bloggers, this means reaching a larger audience, while it means more income for a business.
Driven by the need for growth of a business or blog, there is an endless pursuit for collecting the maximum possible traffic for your blog. While your website’s traffic remains the lifeblood of your business or blog website, doubling your traffic is a huge desire. However, that doesn’t mean it is unachievable.
Consider the following tips to understand how you can double your existing website traffic for a successful business or blog website.
Consider Performing an SEO Audit on Your Site
Through auditing, a company will account for every penny and reasons for the company’s success or failure. Similarly, auditing your website is the first diagnostic measure to conduct while seeking to generate more traffic. Through an SEO website audit, you the reasons for poor or relatively stagnating traffic for your website.
An SEO audit acts like an exam performed to see what your website misses. Checking on the availability of meta titles and meta descriptions for all pages is the first step of an SEO audit. Consider checking if every page has SEO keywords and whether the URL structure is optimized for search engines. Confirm that all pages are formatted and track the use of links in your web pages where necessary. Fixing all the available issues should improve your visibility online hence generating you more traffic.
Update Your Best Performing or Traffic Generating Posts
One of the quick ways to double your traffic in a month or two is to improve on the posts that are doing well on your website. Through Google analytics, one can get to know what the top generating pages and posts. You will probably need to ignore your home page and the about us page while choosing your top traffic generating posts and pages.
With your top traffic generating pages and posts listed, you might require to find more relevant keywords to update the titles and information in these pages and posts. Consider fetching as Google manually by using the URL’s you wish to update. You will need to do this every time you need to update a page or post to allow Google to index your content faster.
Ensure you rework on headings and subheadings when updating your top posts and pages. This is to ensure that they are optimized for your main keyword. A compelling heading and subheading too might help you in achieving more click-through rates in search engines.
Build Backlinks for Your Top Performing Posts and Pages
Search engines weigh on the popularity of any website by looking at the number of backlinks a page possesses. Research states that up to 99% of most of the top 50 results in a search possess at least one external source. Following this, it is evident that search engines give high priority to pages with more backlinks.
To build on your web traffic, you might require adding some backlinks to your content, especially your blog posts. Notably, there are many ways to generate links to your top posts and pages. However, the most effective and popular ways include guest posting, blogger outreach, and email outreach.
Take Advantage of Your Mailing List
Yet a great way of increasing your website’s traffic is the use of a newsletter. Using the existing mailing list or having newsletter subscription ads on your pages might help you reach a greater audience. Your existing mailing list will generate you steady traffic for your blog, thanks to the subscribers who check their mails.
On the other hand, adding a newsletter subscription ad will have you more subscribers subscribing to your newsletter hence growing your audience; thus, more traffic is generated. Creating an enchanting newsletter subscription ad is highly recommendable.
Focus More on Quality than Quantity
The number one turns off for your audience is poor quality posts and pages. Poor quality will not only lead to no growth but a reduction in traffic for your posts and pages. Avoiding fluff is the first step in ensuring that your pages and posts are quality. Consider attractively formatting your posts and pages. This includes the use of headings and subheading appropriately and right paragraphing.
The human brain processes visuals up to sixty thousand times faster than text. Therefore, including photos for your posts and pages will also add to the posts and pages’ quality. However, one should consider using high-end photos and graphics that are relevant to the posts and pages.
Seek to Know What Your Audience Want
While people entrust search engines as a database that offers details, they need concerning their customers. However, this is a great miss since one should know what their audience needs. A satisfied customer or reader will, in most cases, come back to your website seeking information from time to time.
Therefore, think of yourself as a big data company focusing on realizing what your audience needs. With this information, one can attract a larger audience with creative content that guarantees your audience’s satisfaction. To do so, track posts with maximum share and react to visitors’ comments on your posts and pages. You may also use social media platforms to know what your audience needs.
Include Social Sharing Buttons in Your Website
Years ago, the only way to share information from a page or post was by copying it. However, with social media sharing buttons, sharing information from any website is hustle free. Use this tool to have your existing audience share information amongst their peers, family, and friends. The result of this is higher traffic for your posts and pages.
With many websites, with information and services similar to your launched daily, competition for visibility and traffic tends to increase. However, some websites continue to generate more traffic in a competitive online environment. Consider the above tips to help you double your existing website traffic.